The biggest challenges facing independent labels and artists today are: “How does my music get heard?” and “How do I break through the more than 70 million songs available to stream to build my artists’ fan base?” We helped Ingrooves cut through the proverbial ‘noise’ to demonstrate how their breakthrough technologies enable independent labels to engage audiences, build artists’ fan bases, and grow their businesses.

 
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Smart Audience Explainer Video.

When you’re ready to start measuring your advertising success by streams rather than clicks, you’re ready for Smart Audience. A better product, analyzing the streaming behaviors of the biggest audience, all to get more people from seeing your ads to listening to your music.

 
 

Register Product Video.

We kept the messaging simple for this owned and paid media spot for Ingrooves' Register royalty accounting solution.

 
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My Roles and Responsibilities:

Creative Director
Writer
Designer
Animator
Music Supervisor

CLIENT

Ingrooves


AGENCY

mainspring