Unlike other markets, Education is both a social and business imperative. It’s neither institutional nor consumer, but a multifaceted mix of both. As Microsoft faced unprecedented competitive pressure in education, their ability to counter this pressure in a cohesive and unified approach became their aim for FY18 campaigns.

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A fluency with technology is foundational to prepare students for tomorrow. Microsoft provides the premium toolset required to empower educational leaders to ‘know how’ to meet and build the world of tomorrow.

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360 Campaign

The Know how campaign presents a unique opportunity to integrate measurement across live events, owned channels and paid media.

 
 
 

My Roles and Responsibilities:

Content Strategy
Creative Direction
Design
Copywriting
Integration Support

CLIENT

MICROSOFT EDUCATION


AGENCY

AYZENBERG GROUP

 
 
 

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