Level up your ride! Forget dry lectures. We created engaging safety videos for LA Metro featuring charismatic gamers playing a custom video game called Safetyville. Young riders watch these gamers navigate this world, where mastering safety rules becomes the key to a smooth commute. By speaking their language (gaming!), riders retain crucial information in a fun and memorable way, making everyone's journey smoother and safer.

Screen Shot 2019-05-06 at 8.42.33 PM.png
 
 
 

The new gamified safety videos are a hit with the kids! They're so engaging, and it's exciting to see them actively learning about staying safe on public transit. This is a fantastic way to reach young riders.”

Julie Gutierrez - Marketing and Communications Officer for LA Metro

 
C-H-grey.png
 
 

My Roles and Responsibilities:

Creative Director

CLIENT

LA METRO


AGENCY

MAINSPRING

 
 
 

Next