PermaPlate is the leader in automotive appearance protection products. We worked with them to create a series of short product videos that seamlessly support sales representatives, create awareness of the product line and a preference towards the PermaPlate brand.

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We started by writing a tagline, “Protection for what moves you.” Resonant simplicity that embodies the brand’s promise with a nod to the car lover in us all.

 
 
 

PermaPlate Dealership Videos

We manipulated ‘time’ in order to dramatize the dangers we subject our cars to on a daily basis. Shots play out deliberately giving the viewer a chance to take-in and relate to each example.

 
 
 
 
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My Roles and Responsibilities:

Creative Director
Director
Designer
Writer

CLIENT

PERMAPLATE


AGENCY

MAINSPRING

 
 
 

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